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LinkedIn Video Ads Agency & Go-To-Market Consultancy

We interview your C-Suite to make natural video ad creatives that prospects actually want to watch.

A holistic go-to-market strategy where ad spend is used to guarantee messaging distribution to your target market rather than forcing expensive, low-quality, opt-in "lead-gen."

LinkedIn Ads as an efficient go-to-market motion
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Executives at the following companies trust us

See What Our Clients Say

"You're probably the second agency that I've liked out of twenty that I've tried. The end result is great and super happy with everything."

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Erick Vargas

Co-Founder
Brian Savage

"From a value perspective, I think this is a lot more valuable than going out and doing paid podcast interviews."

Brian Savage headshot

Brian Savage

CEO
Eddie-De-Angelis

" You guys are easy to work with. You're doing an amazing job. Very organized. I love the system and the platform that you guys are using. It's working really well for us and everything is great."

Edward DeAngelis headshot

Edward DeAngelis

Founder & CEO

Why Guided Interviews are a “discount code” for your advertising budget

Ad platforms give lower cost per bid to ads with better engagement. Our creatives bring out the best in your executives – so much so, that they don’t feel like ads. Video content stands out in the sea of ​​corporate noise in B2B and is LinkedIn's favorite format right now – but it doesn’t have to be expensive.

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Practical Creatives

We ask the right questions, you give your ICP the right answers. Guided interview videos look natural in feed, so messaging is actually consumed.

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B2B Buying has Changed

Buyers don't want to talk to sales. Instead, they learn from content. Our paid social videos make sure you lead the buyer's journey.

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Ad Spend Efficiency

Our system minimizes ad costs with rotating creatives, 3rd party software, and other tactics to fully squeeze LinkedIn and all its features.

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How it works

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Step 1: Onboarding & 1st interview

We deeply question the client & research their industry to deliver question 48hrs before the first interview. Airtable content mgnt, LinkedIn ads funnel, programmatic advertising, & "signals aggregator" are setup during this time.

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Step 2: Post videos & profile/messaging optimization

First 1-3 videos are posted to personal LinkedIn profile(s), and the client is advised on best practices for posting & profile optimization if needed. Tweaks to Airtable content mgnt system and editing style as needed. Consultation & discussion about messaging happens here if it hasn't already.

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Step 3: Ads launched

Retargeting framework outlined in our "Playbook" (nav bar) is put into effect. Retargeting is mostly based on website visits & % video watch time. Programmatic ads launched to stay in front of prospects across the web.

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Step 4: Optimization & signal based selling

Creatives are swapped out over time as needed, retargeting layer includes more messaging based on outputs of guided interview, and the "signals aggregator" is populated with good-fit prospects for sales to engage with. BOF ads or scaled outbound can be run at this stage.

Start with us:

Reduce the Cost of your LinkedIn Ads "Guided Interview" Strategy

Includes
  • Video content production & strategy
  • Holistic ads & content eco-system
  • Save money on LinkedIn ads
  • Shorter sales cycles
  • Increased founder authority
  • Signal based selling efficiency
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Testimonials

Thomas Laurbjerg

CRO

"We've been trying to this guy (prospect) through a number of channels. I guess sometimes all you need is to keep it simple, work with FounderVideo."

Matthew Schaller

Matthew Schaller

RevOps

"You guys do wonderful work with the videos. We repurpose them a lot in our marketing content. You guys are extremely consistent with the output and video quality. I used one like a marketing email and it did get a lot of traction. Overall, it's very well done.  The consistent results, and you guys are very organized and it was one of the most pleasant experiences."

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Mike Dias

Founder & CEO

"We all enjoy the focus on the results, not only the deliverables, and that has been a huge shift when we started working with FounderVideo."

Martin

Martin Blinder

Co-Founder & CEO

"Working with you guys—every week we meet, figure out what's working, what's not, how we adapt, how we change. You guys are happy to be questioned, and we are equally happy to be questioned. By questioning each other, we get to the best possible result. Then we got creative together, and suddenly, we saw that massive hockey stick of response rates—specifically for the audience we wanted to speak to. It meant we were delivering high-quality outbound marketing that was driving real leads."

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Brian Savage

CEO

"I've been interviewed by lots of different people. With FounderVideo, there's a big comfort level there. There's an ease into being able to talk openly and not being concerned that you're going to say something wrong or that it's not going to be impactful. The relationship between the interviewer and the interviewee is very comfortable."

Massimo Carrara

CEO

"They are amazing. It was like, wow, how this kid could do that? You're almost working in the industry for 10 years. And the format is very time-effective, with the very precise messaging related to the industry, to the company, and in an engaging fashion."

Watch Our Podcasts

FV 12: GTM Efficiency, Signal-Based Analytics & Demand Creation | Chris Walker

FV 21: Raising VC, First-time Founding, Enterprise Software & Nimble GTM | Emir Atli, HockeyStack

FV 17: Materializing the BowTie from ‪Winning By Design‬ with Vasco | Guillaume Jacquet

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About Us

FounderVideo is an advertising agency & go-to-market consultancy that specializes in leveraging internal executive expertise to create profitable video advertising & marketing campaigns on LinkedIn.

Our "guided interview," approach to content creation & distribution ensures that the most important people in target markets see the very best of our clients' products, services, expertise, and vision.

We also help clients with founder branding, organic social media, signal based selling, marketing/sales alignment, programmatic advertising, outbound, and other go-to-market operations.

Connect with Will On LinkedIn

Creative Examples

ClickUp qustion and answer
GoQualifi qustion and answer
Radically Well question
Followup CRM qustion and answer

Pricing

Setup Plan

$1500 USD / once

12 videos produced

1 guided interview and 12 clips to test us out.

Entire ads funnel setup

Retargeting ecosystem for 30d, 90d, 180d.

Programmatic advertising setup

Stay in front of people who visit your site with simple banner image ads across the web.

Signals aggregator (website visitor ID) setup

An advanced workflow that collects hits to your website + social engagements, filters it, and then pushes it to a google sheet for your sales team.

Option to convert into a monthly plan

If you like what you see, convert into a no contract, no minimum term monthly plan.
Contact us

Standard plan

$2400 USD / month

All features from setup plan

All features from setup plan.

20 videos per month

Bi-weekly 1.5hr guided interviews - can split between several thought leaders.

Setup & mgnt of LinkedIn ads funnel

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Unlimited consulting

Book calls when you need a second opinion or specific help on topics such as, CRM setup, outbound, other ad platforms, organic social, etc.

Airtable content management system

Keeps everything organized.

Optional social posting

If you do not have time to post, we can fill the gap.
Contact us

6 month GTM sprint

$30000 USD / once

All features from standard plan

All features from standard plan.

Complete extension of your team

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Outbound + LinkedIn ads + Google ads all in a cohesive strategy

Includes other channels such as Facebook if it makes more sense. Run large volume cold email to the same lists as your LinkedIn ads are reaching.

CRM setup & sales prospecting training/support

Deeper assistance with using our "signals aggregator" - which collects website hits & social engagement.

Optional SDR placement

For those who need help finding reps to take action on signals.
Contact us

Consulting ad-hoc

$200 USD / hour

Flexible consulting

As needed assistance with video, linkedin ads, outbound, google ads, organic linkedin, and much more.

Training for team & IP transfer

For those who would rather build this up in-house and learn it themselves.

Basic website identification setup

We will still give you the productized part of our offering - book a call to learn more.
Contact us

Want to learn more or need a custom plan?

Book a Call

FAQs


You are charged month to month and can cancel at any time.


Yes, please look at the few examples on our homepage or contact will@foundervideo.io for more examples.


If you book a call with us, you will receive a tailored strategy that should dispel any doubts regarding expertise. We provide a full money back guarantee if you are not satisfied with the results we are able to generate for you.


With the large number of rotating creatives taken from the guided interviews plus other tactics, we drive down ad costs considerably. Most advertisers make many mistakes that waste money and drive up the averages.


Yes, please view our pricing packages, send us a message, or book a call.


Yes, we have setup offers where we train your team to takeover later on.


Yes, please contact us at will@foundervideo.io and explain how you're looking to partner.


Of course it depends, but we give detailed breakdowns on all discovery calls based on key details we collect. Generally, 3-6 months should be the expectation.

Want to learn how our approach works? Read Our Playbook